Customer Insight and Market Research Archive
In B2B, market and customer data is not always easy to gather or access. Still, it’s key to innovation, growth and renewal. Let’s take a look at a project …
Did you know that first hand experiences are generally more valuable than second hand knowledge? Actually, the strongest insights come from what you have experienced yourself. The Customer Safari A …
Last week we had a small, but very encouraging co-creation workshop with a client where we helped building relevant buyer personas for a customer journey mapping exercise as part …
Reblogged from Harvard Business Review. For marketers, truly valuable customer data comes in two forms: thick data and big data. Thick data is generated by ethnographers, anthropologists, and others …
The Net Promoter Score (NPS) is something you have probably heard about. And it still seem to be discussed as the salvation to every customer feed back program presented. But …
Relevant market and customer information is a great help in developing strategy as well as developing and evaluating ongoing sales and marketing activities, and is today almost considered mandatory in …
Are you a frequent buyer of Market Research? Then you already know that prices often differ, not always logically – based on chosen country as well as chosen method and …
Ideally you have all the money in the world in getting the customer insights you need for your next big project. If you don’t, you won’t be able to …
The past 10 years the field of market research and customer insight has changed substantially. New technologies and social media makes online listening and observation a great tool – …
