We just got great feed back from a two day training session with the group marketing team of one of our clients. The energy was high and the team extremely focused on the journey! In focus was customer insight, innovation and value proposition design.
We chose to work with market intelligence and customer insight methods, the Value Proposition Design canvas and a hands-on Customer Safari to structure and discover new innovation and customer opportunities.
Thank you to all participants for a great session. Also a big thanks to Hotel Skansen in Båstad, Sweden, for their wonderful facilities and support during the two days.
Some of the feed back from the team:
- “Easy to work with model”
- “Good pre reading – gave good basic knowledge for the exercises in a fun and easy way”
- “Lots of energy and positive attitude”
- “Good mix and balance between theory and practice”
- “Very professional approach”
- “Good agenda. Very well implemented, well planned, well executed and good timing”
Contact us if you want more information about how we can help train your team in identifying, exploring and developing opportunities powering your future.