Helping executives navigate uncertainty

The insights guiding our work  →

Our mission is to co-create a better future

In a world of accelerating change, we help leaders understand and navigate their ecosystems, reduce uncertainty and co-create a better future, together with their teams.
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Understand what is going on

What is going on in the world? What are the megatrends and major changes impacting us all? What plausible future scenarios should be taken into consideration? What threats and opportunities do the future bring for your business?

Envision your future

Be proactive. Ask yourself: What does your company bring to the world? Does it make a difference? Are you relevant? How will you be relevant and add value in the future? Who do you need to become? How could you get there?

Renew. Outside-In. Inside-Out.

All organizations age over time, become more rigid and lose their relevance and attractivity. Insight, innovation, a dual and agile organization, and continuous renewal and transformation are keys to develop to the next level. We can help.

Clarify your offering

Your offering is an integrated part of who you are. But who is your target segment? Is your offering designed to solve real customer jobs-to-be-done at a price they are willing to pay? Is it relevant and attractive? Does it help you differentiate?

Know your customers

Who are your targeted customer segments? Your end-user? Who influences them? What relevant jobs-to-be done do they have? What are their pains and gains? Their drivers, dreams and ambitions? And what keeps them up at night?

Be innovative

Do you have an innovation strategy? The necessary customer insight? An understanding of relevant trends? The right skills and methods for innovation? From Value Proposition Design, Business Model Innovation, Service Design, to Design Thinking?