What is going on in the world? What are the megatrends and major changes impacting us all? What plausible future scenarios should be taken into consideration? What threats and opportunities do the future bring for your business?

Proactively shape your future. Ask yourself: What does your company bring to the world? Does it make a difference? Are you relevant? How will you be relevant and add value in the future? Who do you need to become? How could you get there?

Your offering is an integrated part of who you are. But who is your target segment? Is your offering designed to solve real customer jobs-to-be-done at a price they are willing to pay? Is it relevant and attractive? Does it help you differentiate?

Who are your targeted customer segments? Your end-user? Who influences them? What relevant jobs-to-be done do they have? What are their pains and gains? Their drivers, dreams and ambitions? And what keeps them up at night?

Do you have an innovation strategy? The necessary customer insight? An understanding of relevant trends? The right skills and methods for innovation? From Value Proposition Design, Business Model Innovation, Service Design, to Design Thinking?

Ready for accelerating change? Do you have the right competences, mindset and culture? Characterized by customer obsession, agility, innovation, experimentation, continuous learning and renewal...