As input to Strategy Outside-In or Innovation Sprints, we often perform upfront insight and foresight work from the Outside-In.
We can for instance help estimate market size and development, identify relevant and attractive customer segments, help identify and understand the relevant market and consumer trends, organize a Customer Safari, perform a competitor analysis or benchmarks vs other industries and more.
Also, imagine having a map of the future. That’s what Foresight can help you develop. At least an envisioned future, based on different scenarios.
A Foresight Sprint can be facilitated for a small team (6-8 people), as well as for a group of 100 leaders on a leadership conference on a path to explore the future.
A “mini” Foresight Sprint offers insights into future trends, but don’t present full future scenarios. A full Foresight Sprint is a multi-week challenge similar to an Innovation Sprint, aiming at developing three-four fully fledged future scenarios visualized and/or presented through storytelling, and finalized with a pitch to a selected steering board.
Future scenarios will help you and your team open your eyes and realize that the world – and your industry – could unfold in different directions. It helps you explore future strategic options as well as potential future innovation areas. A great help in times of accelerating change when you need to stay open and agile to different options and alternatives as you navigate into the future.
Contact Elisabet Lagerstedt for more information (email@example.com, +46 702 677287).