Executive Consultant, Advisor & Coach, Founder & CEO
Elisabet holds a Masters of Social Sciences from Lund University School of Economics and Management, and executive education from Harvard Business School, IMD Business School, Oxford, INSEAD, and Singularity U.
Professionally, Elisabet has 25 years experience from qualified roles in business life (e.g. with Unilever, GfK, Hilti Group and Thule Group), whereof 15 years on a management team level in roles as Vice President Marketing & Communications; Director Marketing & Communications, Channels & Field Engineering; Director Marketing & Sales; Business Area Manager and Marketing Manager. In those roles she has provided leadership and have had functional responsibilities for cross-functional teams within marketing, communications, multi-channel sales, field sales, field engineering, product management and innovation with strong business results.
Elisabet started her career with an international internship (from the US, to the UK, to Austria and finally Sweden) in the Hilti Group, moved on to Unilever as a Market Research Officer and was then recruited by the then newly started GfK InfoScan – which was a joint venture with the US-based research gigant IRI – for a role as Client Service Manager
Elisabet has during her career worked across a large number of categories and industries (e.g. foods, food tech, market research, household detergents, pet food, personal care, health & wound care, software, construction, transportation, logistics, car parts, libraries and more) in cross-functional, multi-channel and multi-cultural environments. Elisabet is since 2011 also a lecturer and a mentor at the Master Program in Entrepreneurship and Innovation at Lund University, where she supports entrepreneurs in a multitude of industries. All of this put together has helped Elisabet see and recognize holistic patterns across industries and productively cross-fertilize ideas and perspectives to co-create a better future.
Elisabet is moreover a strong advocate of the outside-in perspective, as well as on strategic and cross functional collaboration and co-creation and brings people together to discover opportunities and solve challenges. She also has an equally strong focus on ongoing learning and development.
Walking the talk, Elisabet has in parallel to her professional roles attained several diplomas and certificates. She is an accredited Service Design Trainer, Business Model Innovation Coach, ICF Coach and certified Board Director.
Elisabet is the author of Navigera in i framtiden (“Navigate into the Future”, 2018 in Swedish) and a writer at www.elisabetlagerstedt.com (“The Strategy Blog”). Since 2019 she is also a guest lecturer at KTH Executive School and an affiliate Executive Program Coach and Learning Manager at IMD Business School.
Elisabet is further a member of World Future Society, the SingularityU Community, the Service Design Network, and a Fellow of the Institute of Coaching at Harvard. She applies coaching principles in all projects. She has also made a pledge to teach and spread awareness about the SDGs.
Executive Consultant, Innovation & Business Transformation
Anders Nilsson has a degree from Stockholm Schools of Economics in Strategic Marketing and Information Management. A long international career within Microsoft has taken him thru roles of sales and marketing, technical evangelism and business development, in subsidiaries, and at Area HQ and Corp HQ, and in senior leadership positions.
Anders has spent his whole career working internationally. He is today advisor on innovation and business transformation to corporations and startups and based in Milan, Italy.
+39 348 153 8180
Research & Analysis
Aiwen Hew holds a Ph.D. in Strategic Management, and a Masters Degree in International Business from the Queensland University of Technology, Australia and a Bachelor Degree in Finance from the University of Queensland. She also has executive education from the Said Business School, University of Oxford. Professionally, Aiwen has worked with diverse stakeholders of different backgrounds and cultures in international market research, trends research as well as marketing and communication for technology-focused businesses. Today, Aiwen supports Inquentia on a freelance basis with a focus on trends, especially in the areas of innovation and technological disruption. Aiwen is originally from Malaysia but has been based in Brisbane, Australia for several years.
Research & Analysis
Kalin Radulov holds a Masters degree in Entrepreneurship from Lund University and a Bachelor degree in Political Science from Sofia University. Professionally, Kalin has worked as an analyst, consultant, and coach for several NGOs. He is a change maker with a passion for entrepreneurship and creating change for the better through education and renewal. Kalin also loves to analyze data and break down complicated problems into easy to understand facts and figures. Kalin today supports Inquentia with macroeconomic, political, market and trend analysis on a freelance basis. He is also a lecturer and mentor for several NGOs and educational institutions. Kalin is based in Sofia, Bulgaria.
Research & Analysis
Sabina Mehmedovic has a Bachelor of Arts degree from Yale University with a concentration in sociology, and a passion for ongoing personal development through open MIT and Wharton courses. Professionally, Sabina has five years of international research, analysis, and concept development experience: specializing in the development of market, product, and brand strategy, with a focus on innovation and digital opportunities. Her roles have spanned marketing, programme, and project management with both private companies and public institutions in Sweden, the Balkans, the US, and the UK. Sabina is today based in Stockholm, Sweden, where she works as a marketing manager and is part of our freelance network.
Dr. Sofia Ulver
Senior Advisor, Consumer & Social Trends Expert
Sofia Ulver, our consumer and social trend expert, is Associate Professor, Ph.D., Consumer researcher and Senior Lecturer at the School of Economics and Business Management, Lund University, Sweden. As a researcher in academia, her research critically analyses how consumer culture(s) operate in relation to the market system and social trends in society. Sofia is also a frequently invited speaker, consultant, and analyst concerning social consumer trends and market research. There she translates scientific research into inspiring, entertaining, and most importantly thought-provoking, presentations. Sofia has access to the latest academic research within the social sciences on one hand and knowledge about practical business issues on the other. Sofia also contributes with her expertise to our relevant client projects and is based in Malmö, Sweden.
Dr. Steen Brahe
Senior Advisor, IT & Innovation Expert
Steen Brahe holds a Master Degree in applied mechanics and mathematics from Danish Technical University, a Ph.D. in software engineering from IT University of Copenhagen and has more than 15 years of experience in software development. He is experienced in areas as business process management, service-oriented architecture, web and mobile development with a background as Innovation Specialist at Danske Bank and Senior Software Architect at Deltek. Today Steen is the founder of Inexcel, a software innovation business with a focus on agile development in collaboration with end users. He is also our IT innovation expert. Steen is based in Höllviken, Sweden, and Dane by origin.
Senior Advisor, General Management & Corporate Strategy
Leif Wahlgren has an MBA from Stockholm School of Economics and extensive experience from roles as CEO and CFO in international and highly competitive environments where well-differentiated brands and innovative products make a critical difference to sales, margins, and long-term success. Leif is today also a board member at Brand Factory and based in Stockholm, Sweden.