Value Proposition Design in the Telecom industry

We were recently invited to a telecom company during part of their yearly Marketing and R&D conference to introduce methods and concepts of Value Proposition Design. Focus was on letting the team get a shared outside-in perspective, from their customers’ point-of-view. In other words, how can we work in a structured way to deliver products and services that really matter and are relevant to our end-users.

The program was partly a lectured introduction to Value Proposition Design and partly a guided group assignment where the team worked in groups consisting of mixed business functions. The group work resulted in:

  1. a shared understanding of the benefits of the outside-in perspective
  2. concrete input to an on-going innovation process for one of the company’s future offerings.

From spontaneous feedback during the workshop, we understand that working with the end-user in focus and mixing the groups with colleagues from different functions, gave both a deeper understanding of Value Proposition Design and a more creative and structured development process. The positive energy during the session was a great bonus to the learning. We are for sure looking forward to seeing the outcome of the great work that the team accomplished during the session.

Contact us for more information about how we can help you and your team take the next steps from an outside-in perspective to identify and develop new strategic opportunities.


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